Digital Media Director in Atlanta, GA at Prestige Staffing

Job Description

Digital Media Director

Pay: $100,000-140,000 based on experience

Location: Buckhead, GA

Our Client is looking for a Media Director to join our rapidly growing Digital Marketing team. We are an Inc. 5000, Gartner-rated technology consultancy that’s forged decade-long relationships with a multitude of Fortune 1000 companies – and we’re now providing full-service media planning, buying, analytics and SEO services to several of our clients. You will report directly into our newly hired Chief Marketing Officer, who previously architected award-winning marketing offerings for multiple Ad Age A-List agencies.

Requirements:

• A media guru, passionate about the media planning, buying, tech and analytics landscape
• A data driven, problem solver with foresight and the ability to develop creative solutions
• A collaborative team-oriented manager, with strong delegation and organization skills
• An effective communicator with strong verbal and written skills
• Confident in navigating conversations with senior leadership internally and externally
• Passionate about technology, with a strong understanding of the inner workings of ad tech and other digital platforms
• A supporter of and advocate for diversity, equity and inclusion
• Deep experience buying media in at least search, social or both
• 5+ years of experience in media planning and buying
• Prior experience in a client contact and leadership role, with experience presenting
• Experienced in media buying platforms (i.e. Facebook Ads Manager, Google Ads, etc) and familiar with social media third party buying platforms (e.g. Kenshoo, 4C Insights, etc)
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Experienced using media planning tools (Bionic, Centro, etc) and third-party media & audience planning tools

Responsibilities:

• Oversee the media framework developed by the team, ensuring consistency across all elements of creative and media plan development and implementation
• Supervise the development of paid search, social & programmatic media plans, across strategy and buying best practices
• Ensure accuracy of tactical execution of all media buys to maximize client’s business goals
• Hold team accountable to deliverable deadlines, coordinating between internal and external teams
• Quality control teams’ accuracy and timeliness of tactical efforts to ensure efficiency and performance
• Oversee junior team, guiding them in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills
• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
• Provide education and training within media landscape, focused on emerging opportunities and best practices
• Participate in interview process for junior team members
• Partner with Engagement teams to drive integration based on client’s business needs & outcomes
• Collaborate with various internal teams (e.g. Analytics, SEM, Social, Programmatic, Creative) to create synergies across channels, ensuring a holistic media approach
• Support client relationships with key stakeholders by serving as lead agency contact for strategic components of projects
• Drive relationships with third party platform partners (i.e. Facebook, Google, etc)
• Participate in New Business opportunities
• Lead creation and dissemination of POVs, best practices, and platform updates, internally and to clients

Benefits:

• Casual Dress (jeans, etc.)
• Paid Vacation and Sick Days
• Team-building Events and Weekly Catered Lunches
• Flexible Environment / Culture
• Flexible Remote Work
• Flexible hours (9am-4pm core hours)