Marketing Specialist

Job Title
Marketing Specialist

Pay
$70,000 - $80,000 annually

Location
Austin, TX

Summary
Join a dynamic, award-winning organization recognized as a top workplace in Austin. As a Marketing Specialist, you will play a pivotal role in building brand awareness, managing social media presence, responding to customer feedback, and promoting services across various channels including podcasts, interviews, and events. This full-time, on-site position offers an exciting opportunity to grow your marketing expertise within a collaborative and innovative environment. You'll contribute to impactful initiatives that enhance brand visibility and audience engagement while supporting the company's continued growth.

Requirements

• 2-3 years of successful marketing experience across multiple functions such as demand generation, paid search, paid social, and event management
• Proven track record of executing marketing campaigns and initiatives
• Bachelor's degree in marketing or a related field
• Strong written and interpersonal communication skills
• Self-directed with the ability to work independently and collaboratively
• Ability to manage multiple projects simultaneously under tight deadlines
• Reside in the greater Austin area (in-office position, no remote work)

Responsibilities

• Develop creative strategies to elevate brand presence among prospective customers
• Manage online reviews and respond to customer feedback on social platforms like G2
• Promote services through various channels, including podcasts, interviews, speaking engagements, and company events
• Regularly post content on company social media accounts via HubSpot CRM, coordinating with graphic designers for visual assets and measuring engagement metrics
• Create and distribute a monthly email newsletter featuring blog posts, infographics, and news updates
• Plan, execute, and optimize paid media campaigns on platforms such as LinkedIn, Google, and Meta
• Support the planning and management of webinars, virtual and in-person conferences, and sponsorship opportunities
• Handle logistics for events, including reserving space, managing contracts, and coordinating materials
• Track industry awards and ensure timely submissions
• Collaborate across departments to ensure consistent messaging and enhance the customer journey
• Analyze marketing performance data and make data-driven recommendations for improvement
• Maintain up-to-date knowledge of industry trends and emerging digital tools
• Build and maintain professional relationships with stakeholders through effective communication and reliability

Benefits

• Competitive base salary and comprehensive total compensation package
• 100% employer-paid health, dental, and vision insurance for employees and dependents
• Free gym membership or ClassPass subscription
• Paid parental leave
• Responsible unlimited PTO plan and paid holidays
• 401(k) plan with immediate vesting and 3% employer match
• Company-sponsored DoorDash and Lunchdrop accounts
• Professional development and continuous learning opportunities
• Engaging company events and a vibrant workplace culture