VP of Marketing and Communications

Job Title: VP of Marketing and Communications

Pay: $200,000 - $300,000 base salary

Location: Frisco, TX (100% On-site)

Summary:
Join a vibrant and innovative entertainment brand recognized worldwide for our exhilarating trick shots, engaging sports content, and positive cultural impact. As VP of Marketing and Communications, you will lead brand strategy, consumer product launches, and integrated marketing efforts to amplify our reach and deepen audience engagement. This role offers a unique opportunity to shape the future of a dynamic creator-driven company with a proven track record of growth, cultural influence, and a fun, diverse work environment.

Requirements:

• 10+ years of senior marketing leadership with a focus on consumer brands, media, or creator-driven content
• Proven success in launching and scaling consumer products or brands, ideally within high-growth or DTC spaces
• Deep understanding of audience-led growth strategies and modern marketing technology stacks
• Demonstrated experience managing complex launches, cross-functional teams, and data-driven marketing systems
• Strong relationships with media agencies, platforms, and strategic partners
• Ability to operate effectively in fast-paced, ambiguous environments and manage multiple projects simultaneously
• Passion for digital media, entertainment, sports, and the creator economy

Responsibilities:

• Develop and execute comprehensive brand and communications strategies that align with company vision
• Lead go-to-market planning for new consumer products, digital platforms, and experiential events
• Oversee public relations, media outreach, and reputation management, fostering relationships with industry creators and partners
• Collaborate with content, creative, and product teams to craft compelling narratives and campaigns
• Drive audience growth through innovative marketing tactics, performance optimization, and measurable KPIs
• Plan special initiatives such as live events and community engagement activities to strengthen fan loyalty and promote positive cultural values
• Monitor cultural trends and platform shifts to keep the brand ahead of the curve in a competitive landscape

Benefits:

• Competitive salary with room for growth and bonuses
• Dynamic, inclusive, and fun work environment with unique culture perks such as trick shot competitions, in-office golf simulators, foosball, and table tennis
• Opportunities for professional development and career advancement
• Be part of a global entertainment phenomenon with a meaningful social impact